TRAINING & MENTORSHIP · PARIS
From learning to
launching.
A step-by-step method for fashion and luxury creatives, and for the schools and programmes that train them. Brand, positioning, pricing and the codes of French luxury: the part of the job design school rarely covers.
Live sessions, in English or French. Online or in Paris.
« Talent is rarely what’s missing. The step from talent to business is.” » — Nour Ezzedeen
WHO IS IT FOR
Does one of these
sound familiar?
01
For designers
The collection is ready.
The price isn’t.
You know how to design. Pricing a range, choosing where to sell, explaining your work to a buyer: nobody taught you that part.
02
For young brands
The prize came
before the plan.
A competition, a showcase, a first article. The attention arrives before the structure does. This is where young brands grow, or quietly disappear.
03
For institutions
Your graduates leave with a portfolio,
not a business.
You run a school, an incubator or a talent programme. You want your participants to leave able to price, pitch and sell their work.
THE METHOD
A method,
taught in the field.
La Méthode Forgée is a step-by-step method built on twenty years in branding and communication. It covers what design school rarely does: positioning, pricing, brand, and the codes of French luxury.
I don’t teach luxury from slides. We go into Paris: the ateliers, the showrooms, the museums, the windows of Faubourg Saint-Honoré and Place Vendôme. Then we come back to your work. What does this tell you about your price, your collection, your client?
Every session is live. Online or in person, you work with me, on your own material.
THREE FRENCH WORDS FOR WHAT WE WORK ON
Savoir-faire
Your craft. Structured, priced and explained, so others can see its value.
Savoir-être
Your presence. How you speak about your work, to a buyer, a jury or the press.
Savoir-vivre
The codes. The unwritten rules of how French luxury receives, presents and sells.
HOW DOES IT WORK
The method, in four steps.
1
Assess
An honest inventory of what you know, what you make and what you want, before any advice.
2
Name
What sets your work apart, in words a buyer, a jury or an investor understands.
3
Structure
Collection, offer, price, channels. A brand whose parts hold together.
4
Launch
Go to market with a plan you can follow, and the codes to read every room you enter.
Two ways to work together.
FOR CREATIVES AND FOUNDERS
One-to-one mentorship
Four weeks or more, on your collection, your pricing and your launch.
FOR SCHOOLS, INCUBATORS AND PROGRAMMES
Training and cohort mentoring
Workshops, masterclasses, cohort mentoring and field sessions in Paris. Online or on site.
FOUNDER, LA MÉTHODE FORGÉE
Nour Ezzedeen
Born in Abu Dhabi, Nour has spent as many years in the Gulf as in Paris. She comes from a family of diplomats and educators.
Her career spans three professional cultures: eleven years in branding and communication inside companies, nine years as a founder, and public adult education in Paris, where she designs training programmes.
She has mentored designers and creatives from Paris to Montreal and Ho Chi Minh City, and trained French, American and African student cohorts in fashion business and professional communication. She is president of Club Fâme, a women’s association she co-founded, and takes part in initiatives for women entrepreneurs.
TEACHING LANGUAGES
English and French. Conversational Arabic.
PROFESSIONAL CULTURES
Private sector, public education, entrepreneurship.
BASE
Paris. Available for travel.
SCHOOLS AND INSTITUTIONS I HAVE WORKED WITH
TESTIMONIALS
In their words.
«
Working with Nour every week let me lay foundations that are sound, honest and equal to my ambitions. Her workshops gave me real confidence in my work as a fashion designer, and I am finally convinced of my value. Nour has a rare talent for revealing what we truly bring, and for moving us forward with complete determination.”
Safiyatou S. — Fashion designer, Ho Chi Minh City
«
An hour and a half of real quality. Nour teaches with calm energy, gentleness and natural confidence, never rushed. The tools of La Méthode Forgée are relevant and follow one another with perfect logic.”
Ghita E. — Independent interior architect, Montreal
«
From the deep foundations to the very practical, like managing finances, everything is illustrated with concrete examples. It is structured, lucid and deeply human.”
Tuan D. — Textile engineer, Paris
READY TO GET STARTED?
Start with
a conversation.
Thirty minutes to talk about your work or your cohort,
and to see whether one of my formats fits.